Overview
BitFire has continuously enhanced the BitFire Media Platform, introducing new tools and features to expand the capabilities of its cloud-based broadcast solutions. As part of this ongoing innovation, BitFire conducted a proof of concept on August 10th, producing an entire sports broadcast in the cloud. This case study highlights how the BitFire Media Platform successfully executed this complex task with ease, demonstrating its potential to revolutionize sports broadcasting with cloud technology.
Why BitFire
Phoenix Rising, a USL Championship team, has been utilizing BitFire’s REMI production services for home broadcasts. With all camera and audio feeds already in the BitFire Media Platform cloud, BitFire partnered with Phoenix Rising to create a proof-of-concept simulcast of one of their games.The primary goals were:Cloud-Based Broadcast: Replicate a shot-for-shot production of a Phoenix Rising soccer game entirely in the cloud, with nothing reaching the ground before airing.Seamless Operator Experience: Ensure that operators could use the system without needing specialized training, making the workflow feel as natural as a traditional control room.Full Remote Capability: Allow operators to work entirely remotely from one another using cloud-based communication tools.
Solution
To achieve these goals, BitFire established four cloud-based operator positions:Technical Director (TD): Controlled the switcher, managing shot transitions and graphics.Replay Operator: Managed instant replays, clipping and cueing footage in real-time.Graphics Operator: Managed and inserted on-screen graphics like scoreboards and sponsor logos.Audio Engineer: Mixed and balanced game, talent, and natural audio.BitFire replicated a fully remote workflow by setting up these stations in separate rooms at their Hudson, MA, office to simulate an at-home production environment.
Design & Implementation
Hyper-Responsive UI & Controls: Operators used browser-based and hardware-integrated control panels to ensure smooth, real-time functionality.Seamless Communication: Cloud-based comms enabled constant interaction between operators and the control room.Custom Multiview Layouts: Each operator had a personalized multiview setup displaying relevant feeds.Cloud Switcher & Audio Mixer: BitFire’s broadcast-grade Cloud Switcher and 64-channel Cloud Audio Mixer ensured a seamless production experience.
Feedback
Conclusion
BitFire’s proof of concept successfully demonstrated that live sports broadcasts can be produced entirely in the cloud without disrupting operator workflows. By replicating the familiar feel of a traditional control room, BitFire has built a scalable, reliable, and cost-effective cloud production solution. With the ability to spin up an entire production at a moment’s notice, the BitFire Media Platform is poised to revolutionize live sports broadcasting.