Explore the Many Uses and Workflows of BitFire

For the 2024 MLB Postseason, MLB Network leveraged BitFire’s cloud-based production infrastructure to deliver customized live broadcasts to India, marking a major shift in how the network handles global, multi-regional sports broadcasts.

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By utilizing BitFire’s Media Platform, MLB Network built a full control room in the cloud, allowing it to seamlessly mix live feeds, integrate real-time commentary, and manage broadcasts without requiring physical infrastructure. This innovation enables MLB to scale production across international markets, a crucial step in expanding baseball’s reach worldwide.

Prior to the 2021-2022 season, the National Lacrosse League (NLL) announced a multi-year, multi-platform media rights partnership with ESPN and TSN, bringing the league’s 15 teams to its largest potential audience ever. With a viewing potential of over 100 million fans, ensuring high production standards for every broadcast was critical to the league’s success.To achieve this, the NLL partnered with BitFire to develop an expanded broadcast production model that would increase quality and consistency across the league, enabling the production team to manage multiple games per week—even multiple games per day.

Ross Production Services (RPS) is a full-service production company specializing in live broadcasts across multiple sports, events, and networks. Their fleet of compact mobile units is designed for modern efficiencies and integrates seamlessly with their powerful REMI control rooms at RPS HQ in Wallingford, CT. At the core of this setup is the BitFire Media Platform, which enables RPS to execute REMI productions with ultra-low latency, high reliability, and seamless workflow management.

For the 2023 Cleveland Browns NFL Preseason broadcasts, Kitay Productions, Inc., led by Coordinating Producer Joel Kitay, implemented a modern IP-based workflow utilizing the BitFire Media Platform. This new distribution model successfully replaced a costly traditional satellite and fiber workflow.

Each of the three game broadcasts aired live across Ohio, including on the Browns’ primary affiliate, WEWS in Cleveland, as well as local affiliates in Toledo, Dayton, Youngstown, and Columbus. BitFire was also the chosen transmission technology for the broadcasts’ national distribution to NFL Network and FOX Sports.

For its 2024 home broadcasts, USL Champion’s Phoenix Rising selected BitFire to provide end-to-end REMI production services. BitFire on-ramped the Rising venue to the BitFire Media Platform (BFMP), a production cloud ecosystem that enables seamless hybrid workflows. This created an ultra-low latency connection with the BitFire control room miles away, allowing for a more flexible and efficient broadcast workflow.

BitFire has continuously enhanced the BitFire Media Platform, introducing new tools and features to expand the capabilities of its cloud-based broadcast solutions. As part of this ongoing innovation, BitFire conducted a proof of concept on August 10th, producing an entire sports broadcast in the cloud. This case study highlights how the BitFire Media Platform successfully executed this complex task with ease, demonstrating its potential to revolutionize sports broadcasting with cloud technology.