For the entire 2021-2022 NFL Football Season, BitFire’s technology will bring all the excitement of the NFL to radio airwaves across the country. BitFire’s new partnership with Adhara Communications will provide broadcasting support for every game during the season. For most games, BitFire’s systems will connect multiple broadcasts from each NFL stadium with home, away and national calls all happening simultaneously.

Sports and technology firm Adhara Communications coordinated the massive install of a private and secure fiber MPLS network at all 30 NFL venues. Adhara then deployed their Line Out Connectivity Services (LOCS), which marries Adhara’s MPLS with BitFire’s services and proprietary technology. BitFire is contracted to power and serve LOCS.

“Redundant internet connections are not unique,” says Bob Sullivan, President and CEO of BitFire Networks. “However, our system allows it to be supported with just one BitFire server onsite. Both connections use the BitFire Transport Network, providing support, monitoring, reliability and security.”

Adhara’s clients consist of 30 of the 32 NFL teams and the four national radio broadcast networks, Westwood One, Compass, ESPN and Sports USA. All will be utilizing BitFire’s proprietary technology and support from their 24/7 Network Operations Center.