Deliver the HDR Experience
BitFire now offers the capability to transport live video programming in HDR!
What HDR means for your production workflow
High Dynamic Range provides the capacity to deliver visual content with maximum contrast, greatly increasing the available light range. This allows dark areas of the image to look darker, while bright areas appear brighter, taking advantage of the viewer’s capacity to adapt to different levels of light and dark, making images appear richer and more brilliant.
Broadcasters and streaming providers are embracing the capability to deliver HDR in nearly every area of their live production workflow, but delivering HDR across long-haul IP networks has been challenging… until now
Today, BitFire gives you that capability
Making The Difference
BitFire makes HDR possible for live production and transmission across our Video Transport Network. This update leverages BitFire’s software-defined platform to increase your broadcast capabilities using the BitFire hardware you already have, further improving workflows, impressing audiences, and expanding your business.
Why HDR Matters to your Broadcast
HDR means your productions will display with greater luminance, headroom, and color depth. Subjects and backgrounds will appear richer and more detailed. You’ll be able to deliver programs that more faithfully convey the experience of being there.
Why HDR Matters to your Workflow
HDR in your workflow means your team will have an enriched ability to manage visual details, giving V1s and colorists the control to create a more appealing cinematic impact. The advanced capabilities of your cameras, studio equipment, and control room technology can now be transmitted to networks and other distribution and broadcast partners with ease.
Why HDR Matters to your Audience
With viewers relying on higher definition displays and faster streaming devices, they demand content that meets their increased capabilities. HDR gives them images that appear more vibrant and immersive, with deeper shadows and clearer highlights, optimizing the emotional impact of cinematic scenes and thrilling action alike.
Why HDR Matters to your Business
HDR gives your broadcast crews the capability to exceed your viewers’ expectations, giving them the highest quality images available. Whether your organization provides remote production, in-studio services, post-production, or network distribution, the ability to deliver HDR throughout your workflow gives your business a competitive edge.
Understanding The Details
What is HDR?
In scientific terms, HDR provides an increase in the available range of luminance within an image. This means the overall difference between the darkest shadows and brightest highlights is much greater than that of traditional SDR television.The human eye cannot take in the entire HDR range at once, causing the viewer’s visual system to react as though they were in the scene, allowing HDR to display astonishingly rich images that are perceived more intensely
How BitFire delivers HDR
- BitFire’s Video Transport Network consists of multiple cloud and physical data centers, and scales for deployments of any size.
- BitFire Engines encode and decode SDI video, in full 10-bit HDR, for IP transmission, for a complete end-to-end workflow that keeps SDI transfer characteristics intact.
- BitFire Engines send and receive multiple feeds simultaneously, are easily deployed, and can be used on both public and private networks.
- BitFire’s web portal allows customers to monitor the status of their BitFire Engines and feeds, and schedule transmission without calling the NOC.
- BitFire Engines are easily deployed in the cloud as well as on-prem, allowing you to pick up and drop off content at both terrestrial and cloud-based endpoints.
HDR is on the rise as broadcasters embrace high dynamic range in their live productions. With BitFire, the capability to deliver HDR across a global-scale, distributed IP network is in your hands
